Mailchimp
PaidVS
ConvertKit
FreemiumQuick verdict: Pick Mailchimp if you want an all-in-one marketing platform with templates and ecommerce. Pick ConvertKit if you are a creator who wants simple, powerful tag-based automation.
📊 Head to head
Mailchimp vs ConvertKit
Every attribute that matters, side by side. ★ marks the winner in each row.
| Feature |
Mailchimp |
ConvertKit |
|---|---|---|
| Overall rating | 4.6 | 4.6 |
| Free plan | ✓ To 500 contacts | ✓ To 10,000 subscribers |
| Starting paid price | $13 / mo | $9 / mo |
| Ease of use | Feature-rich | Clean & simple |
| Automation | ✓ Good | ✓ Powerful, visual |
| Ecommerce features | ✓ Built in | ✗ Basic |
Mailchimp
👍 Pros
- All-in-one marketing
- Huge template library
- Built-in ecommerce
👎 Cons
- Pricing climbs fast
- List-based (pay for dupes)
- Automation less flexible
ConvertKit
👍 Pros
- Simple, powerful automation
- Tag-based subscribers
- Excellent deliverability
👎 Cons
- Basic templates
- Weak ecommerce
- Fewer reporting extras